© 2011 Apptivo Inc.
All rights reserved.
7 Steps to Launch a New Product Successfully
So you’re planning to bring a new product to market.
You’ve already done your research and
have decided on the product that you’re going to incorporate into your...
More
© 2011 Apptivo Inc.
All rights reserved.
7 Steps to Launch a New Product Successfully
So you’re planning to bring a new product to market.
You’ve already done your research and
have decided on the product that you’re going to incorporate into your business.
Now all that’s
left to do is generate sales from that product or service.
So how do you launch a new product
successfully? Glad you asked.
There are actually 7 steps to launching a new product
successfully.
Track Sales Leads for FREE using Apptivo’s Leads App
1.
Examine Your Competition – Determine who your competition is.
Examine their strengths,
weaknesses, opportunities, and threats (SWOT).
Examine their products.
Evaluate how the
additions of the new product will stand up against what is already on the market.
2.
Target Your Customer – For your new product launch to be successful and to minimize the
cost of introducing that product you need to target your customer.
You may already have
customers that use a similar
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