Deciding Whether Your New Market Should be Abroa1

© 2011 Apptivo Inc. All rights reserved. Deciding Whether Your New Market Should be Abroad If you’ve been thinking about expanding your business into a new market you may be trying to decide whether to go abroad or stay domestic. This can be a complex... More

© 2011 Apptivo Inc. All rights reserved. Deciding Whether Your New Market Should be Abroad If you’ve been thinking about expanding your business into a new market you may be trying to decide whether to go abroad or stay domestic. This can be a complex decision with much to weigh out. Most companies would rather stay domestic if the market share is large enough. After all, it’s far less complicated and less costly to do business in a local market. When you are deciding whether you new market should be abroad, you need to consider the following: Your managers and staff may have to learn a new language Laws will have be learned and understood Currencies can be volatile Political uncertainties Legal uncertainties Redesigning of products to suit the customer needs of the new market Meet customer expectations Track Sales Leads for FREE using Apptivo’s Leads App If you enter a global market and can compete product wise and with lower prices you have the opportunity to be very successful Less