© 2011 Apptivo Inc.
All rights reserved.
How to Have Your Price Increase Go Unnoticed
Did you know there are at least a dozen ways you can raise your prices and your customers
won’t even notice? Pricing isn’t all about logic.
Our brains are programmed to...
More
© 2011 Apptivo Inc.
All rights reserved.
How to Have Your Price Increase Go Unnoticed
Did you know there are at least a dozen ways you can raise your prices and your customers
won’t even notice? Pricing isn’t all about logic.
Our brains are programmed to notice some
things while not even seeing something else that’s right there in front of us.
For example, if you sell something for $9.
99 rather than $10 it’s a proven fact you can increase
your sales anywhere from 5% to 15% all over a penny.
Yet if change your price from $9.
99 to
$9.
98 it doesn’t matter.
That’s because $9.
99 or $9.
98 are simply rounded to $9 by the brain so it
sees it as a $1 cheaper than $10.
To make the price increase on a product acceptable to the consumer just reposition that product.
If you change the consumer’s perception of the value they are receiving they will gladly pay
more.
For example, a B2B newsletter that sells for $500 easily gets subscribers because they
compare themselves the $8000 consul
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