© 2011 Apptivo Inc.
All rights reserved.
Competition is Good for Your Business
It’s interesting to see just how many entrepreneurs will throw their hands up in defeat when
competition comes their way.
Many are ready to throw everything they’ve worked for...
More
© 2011 Apptivo Inc.
All rights reserved.
Competition is Good for Your Business
It’s interesting to see just how many entrepreneurs will throw their hands up in defeat when
competition comes their way.
Many are ready to throw everything they’ve worked for out the
door for fear they won’t be able to compete.
It may not be advantageous to get yourself involved
in a market that’s already highly competitive because it can be hard to break into.
However, if
you’re already in business a little competition is almost always good.
Competition can actually
be your friend.
If you’re rolling your eyes thinking that’s crazy, you’ll want to read on.
If a market has a lot of
competition that’s an indication that the product or service is desirable and all the attention will
make it even more desirable.
What you want to do is stand out from your competitor all the
while taking advantage of the advertising and marketing they do.
Let’s look at an example.
Let’s say you sell a popular diet supp
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