© 2011 Apptivo Inc.
All rights reserved.
How to Determine the Geographic Market
Area of Your Business
As a business, it is important to know where your customers come from.
You will need to
research where your potential customers and current customers...
More
© 2011 Apptivo Inc.
All rights reserved.
How to Determine the Geographic Market
Area of Your Business
As a business, it is important to know where your customers come from.
You will need to
research where your potential customers and current customers live to make sure your business is
in the best location.
This should always be undertaken before choosing a location or before
expanding into a new geographic area.
The last thing you want to do is incur the cost of
expansion into an area to discover the customer base is weak.
When you are trying to determine who your potential customer is, look at your existing customer
base in your current geographic location.
The following will help you determine the geographic
market area for your business:
Where do your inquiries come from? Inquiries are people that are ready to become
customers if you have what they want.
Following up on inquiries can give you a targeted
geographic area.
How often have you been in a store that asks you for
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