© 2011 Apptivo Inc.
All rights reserved.
Small Business Profile – Kids Outdoor Club
Why would a software professional quit his day job and start a club for kids? A life coach, the
need to work with kids, and love for the great outdoors can do that to a...
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© 2011 Apptivo Inc.
All rights reserved.
Small Business Profile – Kids Outdoor Club
Why would a software professional quit his day job and start a club for kids? A life coach, the
need to work with kids, and love for the great outdoors can do that to a cube rat.
Meet Scott Wilkinson, founder of the Kids Outdoor Club (KOC).
Five years ago he said goodbye to his 150K a year software sales job after a heart-to-heart with a life coach who advised him
to follow his passion of working with kids.
He decided to start KOC when he realized that there
were not many after-school programs that offered outdoor activities for his three children.
He
was frustrated with the quality of camps and programs offered by various parks and
organizations and decided to do something about it.
Scott started with a capital of a thousand dollars, which he used to buy equipment, nature books
and print some flyers.
While he did not do any formal market research, he knew what was on
offer thanks to all the cla
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