The 7 Essentials of Location-Based Marketing
Location Based Marketing is just beginning to go mainstream.
This article helps you understand and
cash in on this revolutionary new marketing technique.
Location based marketing (LBM) is an excellent way to...
More
The 7 Essentials of Location-Based Marketing
Location Based Marketing is just beginning to go mainstream.
This article helps you understand and
cash in on this revolutionary new marketing technique.
Location based marketing (LBM) is an excellent way to reach out to shoppers and consumers who are
on-the-go.
What makes LBM so attractiveness is that it costs very little to launch and run, while retaining
the potential to generate large revenues in a relatively short period of time.
What exactly is location-based marketing?
Location based marketing is an advertising technique that combines geo-tracking with mobile
communications, and in many cases social media platforms like foursquare and Gowalla, to deliver
highly customized content directly to prospects cell phones.
This is done in the hope of generating realtime conversions and developing brand loyalty and thus, LBM communications tend to be composed of
attractive offers and discounts.
However, this marketing strategy is limited
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