Improve Conversions with SEO and Social Media Cocktail
The Clients and Brands I work with usually have a fixed annual budget for Internet Marketing and
a mandate to achieve incremental positive ROI.
Internet Marketing ROI is a function of Traffic, Leads,...
More
Improve Conversions with SEO and Social Media Cocktail
The Clients and Brands I work with usually have a fixed annual budget for Internet Marketing and
a mandate to achieve incremental positive ROI.
Internet Marketing ROI is a function of Traffic, Leads, Sales and Brand Buzz.
For sometime ( in
2008-2009) I tried cross-selling and up-selling SEO and Social Media Marketing (SMM) to my
clients for additional fee; however, more often than not, it did not work.
Business owners and
Marketing Managers had one simple answer “ here’s the budget, use it the way you want, get me
50%” over last years.
It did not take me long to figure out the trick was in blending the SEO and Social Media Marketing
to get the maximum Bang for Buck.
Here’s the 5 step SEO and Social Media Strategy that I have
seen delivering maximum value to my client’s outbound and inbound Internet Marketing
Programs.
#1.
Website Usability Analysis
Is your website a space occupier on your business card? A digital brochure? O
Less
