Buzz Quotient: Measuring The Social Media ROI
Organizations are experimenting with Social Media Platforms and plans.
However, after the initial
experimentation, one has to quickly evaluate Social Media’s contribution to business, performance
vis-a-vis...
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Buzz Quotient: Measuring The Social Media ROI
Organizations are experimenting with Social Media Platforms and plans.
However, after the initial
experimentation, one has to quickly evaluate Social Media’s contribution to business, performance
vis-a-vis other channels and establish best practices guidelines.
Social Media is not a sales channel and that makes measuring the impact on bottom line
challenging.
Social Media presence helps improve the traffic, conversions and revenue on other
sales channels and also supports marketing, branding and CRM initiatives.
The tangible and
intangible contribution of Social Media to Marketing goals has to quantified and factored ito
measure the true ROI on Social Media investments.
Here is the 5 step process I suggest to measure the Impact of Social Media and ROI on the Social
Media Spend.
Set Social Media Expectations and Goals
Can social media drive sales? Is there a correlation between followers on Facebook and traffic to
the website? Can Twit
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