10 Commandments for Social Media Success
At the conclusion of Social Media Workshop for small enterprise and start-ups the most common
question among excited and energized participants was ‘How do I take this to my organization?’.
How do I champion Social...
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10 Commandments for Social Media Success
At the conclusion of Social Media Workshop for small enterprise and start-ups the most common
question among excited and energized participants was ‘How do I take this to my organization?’.
How do I champion Social Media for my product?
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community
building.
However, social media success is a function of intent, listening, participating and
intelligence.
I have worked on building social media campaigns for brands of all sizes and this post I share my
learning.
1.
Success starts at the Top
Getting the top management involved is critical to success of Social Media Program.
As the
program champion you would require to pull in the best resources for the social media campaign (
from other functions) and you will need Top Management buy-in to get the resources.
Top
management involvement also ensures keeping the Social Media initiative in sync with company’s
vision a
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