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Ans:- Problem Situation: You are the marketing manager on Surf Excel and have been asked to determine the feasibility of
launching the brand in India.
What do you do?
Fig: This is the typical overview of the research for the current problem situation...
More
1.
1
Ans:- Problem Situation: You are the marketing manager on Surf Excel and have been asked to determine the feasibility of
launching the brand in India.
What do you do?
Fig: This is the typical overview of the research for the current problem situation
1.
1.
1 Typical usages of the Surf Excel ( HUL Product) are listed below
•One of Surf Excel s selling points is its ability to remove (or at least significantly
fade) all kinds of stains from the cloths like red, blood, stain, and oil stainsStain Fighter
•We can use Surf Excel in normal as well as warm water for the clothing, it
depends on the means and use of the final utilityWater Temperature
•Surf excel is available in powder as well as the liquid form, so customer has the
flexibility of the choice depending on the nature of use and the value of purchase
Selection
•Business week has confirmed that Surf Excel brand has been over 6 decades in
India and enjoys most respectable position in the Indian MarketEstablished Brand
•Apart fro
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