No excuses for small business ventures avoiding the purchase of CRM software
Small business ventures play a vital role in the growth of any economy.
But, the problems they face
remain more or less the same through out the world.
The major problem is the...
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No excuses for small business ventures avoiding the purchase of CRM software
Small business ventures play a vital role in the growth of any economy.
But, the problems they face
remain more or less the same through out the world.
The major problem is the fund constraint for
advertising and brand promotion.
This is a major hindrance for small business ventures to penetrate
into new markets.
Hence, creating loyalty in the existing customer base becomes the life line of growth
and survival for small business ventures.
Customer relationship management is the solution in this
regard.
It helps small business ventures to cater the needs of their customers according to their
expectations.
But, contrary to the needs, small business ventures show some sort of reluctance.
They have the notion
that small business CRM measures and CRM software packages are costly.
When you compare the
ROI with the price of CRM software you will find that the above notion is somehow is exaggeration of
fact.
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