Social Media Drives 60% Customer Retention Rate

For immediate release. . . for immediate release. . . Social Media Drives 60% Customer Retention Rate VIPERA’s pioneering retail concept and trendy products glitter with online and social media audiences; 2011 turnover hikes 175 per cent over 2010 Dubai –... More

For immediate release. . . for immediate release. . . Social Media Drives 60% Customer Retention Rate VIPERA’s pioneering retail concept and trendy products glitter with online and social media audiences; 2011 turnover hikes 175 per cent over 2010 Dubai – 23 February 2012: VIPERA COSMETICS, the leading European cosmetics brand, announced a 175 per cent hike in revenues over 2010 in the United Arab Emirates (UAE). The growth was attributed to a generally improving economic environment, continuous expansion of kiosks across the UAE, a spike in demand among younger customers and effective marketing and social media campaigns. VIPERA’s sales results showed a high level of loyalty to the brand where 60 per cent of the sales were attributed to return customers. Social media was a key factor in VIPERA COSMETICS’ awareness campaign in the UAE. According to a report from Omnicom Media Group, Facebook claims 2. 6 million users in the UAE, growing an amazing 75 percent in 2011. Businesses t Less