I centric view of Personal Data as a tradable asset
In an icentered paradigm based on user control, users self sovereignty is
the basis for reshaping relations and the power balance between users and
providers.
User centricity is gradually maturing as...
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I centric view of Personal Data as a tradable asset
In an icentered paradigm based on user control, users self sovereignty is
the basis for reshaping relations and the power balance between users and
providers.
User centricity is gradually maturing as users are embracing
emerging pull based models, and with a basic sense of entitlement define
what they want, how, when and under what terms.
This attitude brings
about awareness to personal data as a user s personal asset.
In the era of
social networks there s an ardent controversy about privacy control and
permission policies, especially in social networks.
Companies are starting
to realize that in the debate over privacy and personal data, .
it s bon ton to
build their reputation as pro users in issues regarding data collection and
privacy preservation.
The smear campaign of Goggle against facebook is
one such example.
Start ups such as Personal and I-allow, are beginning to offer active user
side management services and build in
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