mBlox whitepaper (US)
By invitation only
Foreword by Michele Turner
Mobile presents a tremendous opportunity for brands to communicate with
consumers on very personal terms.
What other marketing channel gives marketers
the chance to engage an audience...
More
mBlox whitepaper (US)
By invitation only
Foreword by Michele Turner
Mobile presents a tremendous opportunity for brands to communicate with
consumers on very personal terms.
What other marketing channel gives marketers
the chance to engage an audience wherever they are, and at all times, via a
personalised device in the consumer’s pocket?
We commissioned this study to better understand the relationship between people
and their mobile phones, and to find out how they respond to marketing messages
on mobile devices.
We also wanted to look into attitudes to mobile commerce –
mobile shopping represents a chance for revenue growth amid difficult times for
retailers.
Forrester Research predicts in its Mobile Commerce Forecast: 2011-2016 report that
mobile commerce will be worth $10bn by the end of 2012, and, as you’ll see in this
whitepaper, our findings really validate the huge revenue potential for brands, as well
as the consumer appetite for mobile marketing.
However, our research als
Less
