After Sales Service Important for Retaining Customers

After Sales Service Important for Retaining Customers Most businesses expend their energy in attracting new customers. However as long as they do not come up with effective strategies to retain existing customers they can no longer attain business... More

After Sales Service Important for Retaining Customers Most businesses expend their energy in attracting new customers. However as long as they do not come up with effective strategies to retain existing customers they can no longer attain business success. Businesses can survive if they focus their attention more on retaining customers rather than attracting new ones. And the best way to retain them is through great service. Great service includes factors like convenience, value for money and after sales service as substantiated by the findings of the American Express Global Customer Service Barometer. According to the American Express survey, “buying decisions of 89 per cent of consumers are influenced by convenience and 90 per cent of them attach importance to value-for-money propositions, almost 90% of consumers make their purchases based on the quality of after sales customer service. ” Today companies and organizations focus their entire attention on attracting new customers Less