4th JUNE 2019 Ljubljana, SLOVENIA prior to ECM International Conference & General Assembly ECM CITY MARKETING In partnership with MASTERCLASS A-Level CITY MARKETING MASTERCLASS #ECMMASTERCLASS2019 A-LEVEL MASTERCLASS TUESDAY, JUNE 4, 2019 From Tourism...
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4th JUNE 2019 Ljubljana, SLOVENIA prior to ECM International Conference & General Assembly ECM CITY MARKETING In partnership with MASTERCLASS A-Level CITY MARKETING MASTERCLASS #ECMMASTERCLASS2019 A-LEVEL MASTERCLASS TUESDAY, JUNE 4, 2019 From Tourism Promotion to integrated Place Marketing & Place Branding Get-together lunch at the Grand 12:00 16:00 Coffee Break Hotel Union restaurant 16:30 Introduction to Place brand 12:45 Welcome and introduction round management in practice - the basic requirements for organising 13:00 Reflections on the ‘‘homework’’ capacity 13:30 Introduction to Place Marketing - a practical tool for evaluating the impact of on-brand & off-brand activities & Place Branding - discussion amongst the participants - a brief historical background - the main concepts & why their differences 17:00 Case study no.2 matter in both theory & practice - discussion amongst the participants 17:15 Q&A discussion & group interaction 15:00 Case study no.1 18:00 - 18:30 Conclusion
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