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Kids, Alcohol and Advertising Understanding Brands Level(s): Grades 4 to 8 Overview This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easyprint, pdf kit version. To open the lesson kit for printing, click... More

Kids, Alcohol and Advertising Understanding Brands Level(s): Grades 4 to 8 Overview This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easyprint, pdf kit version. To open the lesson kit for printing, click here. Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products. Through class discussion, students explore different types of brands and the ubiquitous nature of branding in North American culture. Using the work sheet Brands All Around Us, students further explore brand culture and their own responses to the products advertised in this manner. By helping students understand that brand culture is indiscriminate and that brand recognition is not always for products that are age-appropriate, students will be better able to understand the signif Less