Specialist or Generalist?
By Mark M.
Deutsch, MBA
Yesterday I had to have a few pre-cancerous actinic keratosis buggers removed from my arms andit
reminded me, up close and personal, of some very importantlessons: #1 - Wear sunscreen (I had way
too much...
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Specialist or Generalist?
By Mark M.
Deutsch, MBA
Yesterday I had to have a few pre-cancerous actinic keratosis buggers removed from my arms andit
reminded me, up close and personal, of some very importantlessons: #1 - Wear sunscreen (I had way
too much fun in the sun growing upin Florida before we even heard of sunscreen.
No kidding.
Remember the days of using baby oil for maximum sun? What were we thinking?!) and #2 - Be a
“specialist” or “expert” instead of a “generalist.
”
As professionals, you face many daily challenges – always juggling and wearing different hats.
The
marketing hat, while critical to the growth and revenue of any venture, is often a hat that business
owners and professionals struggle with.
There are many common marketing mistakes, but one of the
most common and critical is the lack of market focus or specialization.
Most business owners struggle with determining who the best market for their products or services is.
They often are happy to sell to anyone t
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