Social Media CRM Strategies
Social Media is a more and more popular term in business environments, generally referring to
information freely created and spread by means of social interactions.
Online social platforms have
experienced within the past few...
More
Social Media CRM Strategies
Social Media is a more and more popular term in business environments, generally referring to
information freely created and spread by means of social interactions.
Online social platforms have
experienced within the past few years a boom via the Internet, becoming an interaction catalyst both on
an individual level, and for business communities.
Software systems profiling the users of these
platforms, and which analyze the history and interaction between potential customers, have become
more and more popular, being already included in the more advanced CRM (Customer Relationship
Management) tools.
Social platforms can have a significant contribution in getting to know potential customers, profiling and
segmenting them, as well as developing efficient communication channels with them, avoiding
traditional ways of promotion.
1.
Gathering Information on Consumers
Most social platforms users publicly provide primary information about them (age, sex, locati
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