Spanish keyword search is gaining importance to get Hispanic customers

Spanish keyword search is gaining importance to get Hispanic customers Author:Hansine petersen In early nineties, when the website and search engine was invented for commercial use, the language that ruled the online world was only English. All the... More

Spanish keyword search is gaining importance to get Hispanic customers Author:Hansine petersen In early nineties, when the website and search engine was invented for commercial use, the language that ruled the online world was only English. All the searches where primarily carried out using English keywords. But as the time passed, the internet became not just a tool among the elite but was used from construction worker to car mechanics, which barely had any knowledge of English language as well as computers. America being land of immigrant people, migrated from all over the world to fulfill their great American dream, engineers to farm workers migrated from far away countries like China to Mexico. These immigrants were trained in their school using their native language as a medium of instruction like Chinese, Arabic, Spanish, Italian, Russian and several more language. This made them less acquainted with the widely spoken business language. Apart from English the only language Less