Best Tips on Brand Name Selection
The generation of ideas is at the core of every creative process.
This holds true for the creation of brand
names, too – whether it s product naming, naming a company, or even developing a name for a subbrand or modifier....
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Best Tips on Brand Name Selection
The generation of ideas is at the core of every creative process.
This holds true for the creation of brand
names, too – whether it s product naming, naming a company, or even developing a name for a subbrand or modifier.
And the more ideas generated, the better: a particular name may be a weak solution,
but it may lead to other, stronger names.
Of course, in brand naming, there are always rough guidelines to follow, client demands about specific
criteria, and communicative goals to try and target, but it s important to cast a broad net – because that
list of ideas will soon be whittled down.
Selecting brand names is more challenging than creating them.
Trademark Clearance
First, if a name is not registrable or legally protectable, then it s really of no use as a brand name.
Often
names are kicked out at this stage because of potential conflicts with existing trademarks.
In some
categories, upwards of 60% of names that go through preliminary tra
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