VISIT DENVER
DIRECTOR OF SALES
(DENVER, CO)
ABOUT VISIT DENVER
VISIT DENVER is a private, nonprofit trade association that is responsible for marketing
metro Denver as a convention and leisure destination.
The Bureau is contracted by the City
and...
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VISIT DENVER
DIRECTOR OF SALES
(DENVER, CO)
ABOUT VISIT DENVER
VISIT DENVER is a private, nonprofit trade association that is responsible for marketing
metro Denver as a convention and leisure destination.
The Bureau is contracted by the City
and County of Denver to act as the official marketing agency for Denver.
It is governed by
a board of directors, and employs a staff of more than 60 professionals.
VISIT DENVER is
funded from both private (membership, advertising, and sponsorship) and public sources
(voter-approved lodging tax).
In 2008, the Bureau had a budget of $15.
5 million, which
was derived from 2.
75 percent of the lodger’s tax in the City & County of Denver, from
advertising and private fundraising and from the membership fees the Bureau collects from
its more than 1,300 business members.
The Bureau uses a sophisticated integrated marketing approach to sell Denver as a travel
destination, which includes direct sales, sales blitzes and telemarketi
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