A R T I C L E S
Competition Protection
and Philip Kotler’s Strategic Recommendations
by
Anna Fornalczyk*
CONTENTS
I.
Competition and dominance in Kotler’s theory
II.
Pricing policy as a tool of effective competitive struggle
III.
Strategic alliances and...
More
A R T I C L E S
Competition Protection
and Philip Kotler’s Strategic Recommendations
by
Anna Fornalczyk*
CONTENTS
I.
Competition and dominance in Kotler’s theory
II.
Pricing policy as a tool of effective competitive struggle
III.
Strategic alliances and anti-competitive agreements
IV.
Preventive control of concentrations
V.
Antitrust recommendations for modern marketing
Abstract
P.
Kotler’s recommendations of modern marketing tell managers how to achieve and
maintain a dominant market position.
Some of the recommended activities may,
however, infringe European and Polish competition law.
Objections are not raised
by market success achieved as a result of high product quality, good customer care,
high market shares, continuous product improvements, new product release, entry
onto fast growing markets, and exceeding customer expectations.
Competition law
problems may appear when a given company, having reached a dominant position,
starts abusing it by subjugating the market and
Less
