How to trump any competitor any time
By Chet Holmes
How would you like to attract your buyers before they’re even thinking about buying?
Then, once you have their attention, lead them through a logical flow that motivates them
to buy, buy now and buy your...
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How to trump any competitor any time
By Chet Holmes
How would you like to attract your buyers before they’re even thinking about buying?
Then, once you have their attention, lead them through a logical flow that motivates them
to buy, buy now and buy your product, even at a higher price than any of your
competitors? Chet Holmes
This is a science called: “Setting the market’s buying criteria.
” If you’re the one that sets
up criteria for a product or service, your product or service will be the logical choice.
Example: Say you’re a real estate salesperson.
The best way to make money in
real estate is to have as many listing as possible.
IF you have more listings than
anyone else, you’ll sell more houses than anyone else.
Let’s establish a few more concepts.
Market data is way more effective than product data.
If you’re thinking of selling your
home, most real estate professionals will come into your home and basically try to tell
you why their company is better than their competit
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