A Look at Cybersquatting and the Need for Brand Protection
Like any medium, the Internet has its share of benefits and risks for companies engaging in commerce online.
On
one hand it offers a myriad of opportunities for companies and organizations to...
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A Look at Cybersquatting and the Need for Brand Protection
Like any medium, the Internet has its share of benefits and risks for companies engaging in commerce online.
On
one hand it offers a myriad of opportunities for companies and organizations to market their brands effectively
and successfully, like social networking, auction sites, email, blogs, to name a few.
On the other hand, it throws
open a world of possibilities for criminals to misuse it for personal gains.
The most common methods employed
by criminals to take advantage of companies’ hard earned brand reputations and brand equity include piracy,
phishing, cybersquatting, malware, domain kiting, search engine manipulation, traffic diversion, false association,
pay per click scams, framing, parody sites, negative newsgroup postings, counterfeit, gripe sites and others.
Of
the above-mentioned techniques, cybersquatting is the most widely used tactic employed by cyber criminals to
deceive companies and online users alike.
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