Seek4Media and Persuasion in the Digital

Seek4Media  and  Persuasion  in  the  Digital  Age   Computers  weren’t  initially  created  to  persuade,  they  were  built  for   handling  data  –  calculating,  storing,  and  retrieving.  But  as... More

Seek4Media  and  Persuasion  in  the  Digital  Age   Computers  weren’t  initially  created  to  persuade,  they  were  built  for   handling  data  –  calculating,  storing,  and  retrieving.  But  as  computers   have  migrated  from  research  labs  onto  desktops  and  into  everyday   life,  they  have  become  more  persuasive  by  design.     Today  computers  are  taking  on  a  variety  of  roles  as  persuaders,   including  roles  of  influence  that  traditionally  were  filled  by  teachers,   coaches,  clergy,  therapists,  doctors,  and  salespeople,  among  others.   We  have  entered  an  era  of  persuasive  technology,  of  interactive   computing  systems  designed  to  change  people’s  attitudes  and   behaviours.   Persuasion  and  Digital  Media  on  the  Web Less