Baby Boomers Conquer the Internet

Baby Boomers Conquer theInternet! by Karen Newman If you think that twenty-year-olds dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer... More

Baby Boomers Conquer theInternet! by Karen Newman If you think that twenty-year-olds dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation. Those born post war (1946-1964) are rapidly becoming entrenched in the Internet battleground. Throughout their adult lives baby boomers have been introduced to, and have conquered, various technological marvels including fax machines, cell phones, personal computers and a plethora of other digital devices. Change and growth is second nature to them. According to the Pew Internet and American Life Project, baby boomers account for 36% of the Internet population and are just as likely to purchase new products and services online as younger consumers. And just as they have at every other stage in their life, this generation is ready to tackle any new challenge. The Internet marketing platform has become a second caree Less