关于饭店业服务营销的探讨
摘要:随着经济的发展,服务在经济生活中的作用越来越重要。饭店业作为服务业的典型代表,虽
然取得了长足的发展,但是也暴露出了传统营销理论与实践脱节的问题。实践的发展要求饭店业重
新审视自己面对的市场,结合自身存在的具体问题,深刻理解服务的定义和服务营销的内涵,把握
饭店服务营销与其他产品营销的不同之处,因地制宜地采取有效的服务营销策略。只有在这种先进
理念的指导下,不断提高我国饭店服务的质量,才能促进饭店经营持续稳定的发展,中国饭店业在
世界性范围内的竞争力才能得到提升。...
More
关于饭店业服务营销的探讨
摘要:随着经济的发展,服务在经济生活中的作用越来越重要。饭店业作为服务业的典型代表,虽
然取得了长足的发展,但是也暴露出了传统营销理论与实践脱节的问题。实践的发展要求饭店业重
新审视自己面对的市场,结合自身存在的具体问题,深刻理解服务的定义和服务营销的内涵,把握
饭店服务营销与其他产品营销的不同之处,因地制宜地采取有效的服务营销策略。只有在这种先进
理念的指导下,不断提高我国饭店服务的质量,才能促进饭店经营持续稳定的发展,中国饭店业在
世界性范围内的竞争力才能得到提升。
关键词:饭店;服务营销策略;个性化服务
Restaurant Industry Service Marketing Discussion
Abstract: Service is playing a more and more important role on the economic life thanks to the economy
development.
Restaurant industry, as a model in service industry, not only gained a great progress, but also
emerges that traditional marketing theory has not been fitted to the reality.
Nowadays, it is asked for
restaurants to face up to the new market, catch the meanings of service and marketing with its existing
problems, hold the difference between restaurant service marketing and others and then take effective
policies adjusted to local conditions.
In that case, with promoting China restaurant industry service quality
to accelerate restaurant steady-going develop
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