Lime & Ice news
SPRING 2010 VOLUME 1, NUMBER 1
“Make sure you don’t
lose the customers
you’ve spent so much
energy to acquire.
”
Keep these things in
mind for a newsletter
with impact:
1.
Use big
headlines.
2.
Make your
articles short
and to the
point....
More
Lime & Ice news
SPRING 2010 VOLUME 1, NUMBER 1
“Make sure you don’t
lose the customers
you’ve spent so much
energy to acquire.
”
Keep these things in
mind for a newsletter
with impact:
1.
Use big
headlines.
2.
Make your
articles short
and to the
point.
3.
All information
should be of
value to the
customer
Staying in touch with customers
Often businesses spend as much time and effort gathering new customers as they
do on anything else.
It’s also one of the most costly functions of doing business.
So
it’s important to make sure you don’t lose the customers you’ve spent so much
energy to acquire.
The alternative is to continue with the time-consuming process of
finding new customers from an ever-shrinking pool of prospects.
And since it costs
much less to keep existing customers instead of constantly replacing them, it just
makes good business sense to do what it takes to keep them coming back.
Regular communication with your customers lets them know how much you value
them and
Less
