The Importance of Social Media Marketing

The Importance of Social Media Marketing WHAT IS SOCIAL MEDIA MARKETING AND HOW DOES IT WORK? Social Media Marketing differs from traditional product and service marketing, in that it does not depend on a mere unidirectional relationship between the... More

The Importance of Social Media Marketing WHAT IS SOCIAL MEDIA MARKETING AND HOW DOES IT WORK? Social Media Marketing differs from traditional product and service marketing, in that it does not depend on a mere unidirectional relationship between the advertiser and the consumer. Rather, the ultimate goal of Social Media Marketing is to, in essence, plant a seed and have the generated interest lead to conversations between people about your product and/or service. A successful Social Media Marketing campaign must be designed in such a way as to create a buzz. In order for this to occur, the marketer must work beyond merely creating a banner and having a social media site host it. In a sense, Social Media Marketing is something that works along a continuum and is ever-evolving. The success of such a campaign depends wholly on the marketer’s ability to entice social network users to discuss and promote a product. In order for this to occur, a Social Media Marketing campaign must be c Less