The Importance of Social Media Marketing
WHAT IS SOCIAL MEDIA MARKETING AND HOW DOES IT WORK?
Social Media Marketing differs from traditional
product and service marketing, in that it does not
depend on a mere unidirectional relationship
between the...
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The Importance of Social Media Marketing
WHAT IS SOCIAL MEDIA MARKETING AND HOW DOES IT WORK?
Social Media Marketing differs from traditional
product and service marketing, in that it does not
depend on a mere unidirectional relationship
between the advertiser and the consumer.
Rather, the ultimate goal of Social Media
Marketing is to, in essence, plant a seed and
have the generated interest lead to conversations
between people about your product and/or
service.
A successful Social Media Marketing campaign
must be designed in such a way as to create a buzz.
In order for this to occur, the
marketer must work beyond merely creating a banner and having a social media site
host it.
In a sense, Social Media Marketing is something that works along a continuum
and is ever-evolving.
The success of such a campaign depends wholly on the
marketer’s ability to entice social network users to discuss and promote a product.
In order for this to occur, a Social Media Marketing campaign must be c
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