Cross Channel Marketing for the Retailer with the iPAD

Cross Channel Marketing for the Retailer with the iPAD Cross Channel Marketing is a critical factor to a strong and successful marketing campaign. Not to be confused with multi channel marketing, Business Dictionary defines Cross Channel marketing as the... More

Cross Channel Marketing for the Retailer with the iPAD Cross Channel Marketing is a critical factor to a strong and successful marketing campaign. Not to be confused with multi channel marketing, Business Dictionary defines Cross Channel marketing as the “use of one marketing channel (such as direct mail or internet) to support or promote another channel (such as retailing). ” This will help coordinate your marketing goals to the consumers and will ensure the strengthening of your companies brand awareness. This continuous coordinated message directly targeting specific demographics, in a specific location, who speak a specific language will reduce costs and improve overall effectiveness of targeting the right consumer at the right time. Now there is a new vehicle that can bring Cross Channel marketing to new level: the iPAD. The introduction of the iPAD is so exciting because it opens the door for a new channel that did not truly exist before. This is a media rich mobile device t Less