Advertising Spending Statistics: Leaving Print Advertising Behind?

Those advocating the new digital world enjoy forecasting the imminent demise of print as they point to the struggling newspaper and magazine industry. Print-based companies say print advertising remains the most effective way of communicating to consumers... More

Those advocating the new digital world enjoy forecasting the imminent demise of print as they point to the struggling newspaper and magazine industry. Print-based companies say print advertising remains the most effective way of communicating to consumers as they point to studies that show that consumers heavily rely on this resource to plan their shopping. Which is true? Less