Retail Stores Becoming Retail Consultants Due to the Price Sensitive Customer

With large stores continuously slashing prices, it’s pretty hard to lower the prices any further. With the accessibility of these low prices to everyone the question arises how important is offering value-added promotions to the client? Retailers must... More

With large stores continuously slashing prices, it’s pretty hard to lower the prices any further. With the accessibility of these low prices to everyone the question arises how important is offering value-added promotions to the client? Retailers must become their own ‘retail consultants’ and begin to develop a shopper centric retailing model. This requires developing a shopper solution strategy so that the shopper feels that the trip to the store has been productive. Less