Tracking Testing Template V2.
3
OMG | All rights reserved © OMG 2010 1
Search
The Power of Local Search for Success
Consumers are not only looking for a one stop shop when looking to make a purchase or research certain
retailers online.
Consumers want to...
More
Tracking Testing Template V2.
3
OMG | All rights reserved © OMG 2010 1
Search
The Power of Local Search for Success
Consumers are not only looking for a one stop shop when looking to make a purchase or research certain
retailers online.
Consumers want to be able to call with one click, access directions and get previous
customers reviews all in one place.
According to Nielsen and Webvisable, 50% of consumers use search
engines to initially research local business, with this is mind companies need to make sure they are in an
online position ready to compete.
A companies presence on page one of the search engine results pages can help communicate your
company is reliable particularly if the company in question has a geo targeted PPC ad along with a local
listing.
Geo targeting allows PPC advertisers to only show ads in specific specified locations.
The locations can be
segmented by countries, cities, right down to a mile radius of a given location.
Along side this, geo qualified
ke
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