Tracking Testing Template V2.
3
OMG | All rights reserved © OMG 2010 1
Pay Per Click Advertising – An Art Or
Science?
Over the years PPC has evolved from what some may say being as simple as ‘bidding your way to the top’
to now being a leading money...
More
Tracking Testing Template V2.
3
OMG | All rights reserved © OMG 2010 1
Pay Per Click Advertising – An Art Or
Science?
Over the years PPC has evolved from what some may say being as simple as ‘bidding your way to the top’
to now being a leading money providing ROI (return on investment) method.
The amount of changes that
have been seen within the range of search platforms has changed the perception that many have for PPC.
Therefore is PPC moving from being an art to a science? Or do the two components compliment each other
towards success.
Marketers now have access to vast amounts of data relating to accounts, campaigns right through to
keywords and customer behaviour.
The use of this data is a more scientific approach in order to see what’s
working and what’s not therefore our PPC labours are priceless.
So is there an element of art?
Experts in the field put across the argument that there are now elements to PPC that are seen as an art and
being creative and on the other hand ther
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