Press release Nantes, February 21st, 2018 Audencia Business School has a new brand signature Audencia Business School announces a new slogan: Never stop daring. The school thus internationally reaffirms the essence of its brand: audacity. This formula was...
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Press release Nantes, February 21st, 2018 Audencia Business School has a new brand signature Audencia Business School announces a new slogan: Never stop daring. The school thus internationally reaffirms the essence of its brand: audacity. This formula was suggested by Manon Meyer, Grande Ecole student in the "Entrepreneurship" major. Faithful to its co-creation approach, the school gave all students and staff members the chance to be part of the brainstorming process via an online platform. Audencia Business School adopts a new slogan: Never stop daring. This highlights its DNA, finding its source in the school’s launch in 1900, and already underlined by the name ‘Audencia,’ chosen in 2000, itself original and ground breaking. The Campus Com agency accompanies Audencia in its new brand strategy. Boldness as the driving force of the school’s commitment The school’s stress on audacity has close links to its historical values: innovation, cooperation and responsibility. To innovate is to
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