ECONOMIC VIABILITY
To maintain the profitability of our industry as the
basis for sustainable development
• Financial viability: Ensure the profitability of our
industry and its long-term economic viability.
• Competitiveness: Continuously improve...
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ECONOMIC VIABILITY
To maintain the profitability of our industry as the
basis for sustainable development
• Financial viability: Ensure the profitability of our
industry and its long-term economic viability.
• Competitiveness: Continuously improve the
competitiveness of our industry within the global
marketplace.
• Customer focus: Develop and deliver quality
products and services to meet present customer
and future market needs.
ENVIRONMENTAL RESPONSIBILITY
To ensure that our activities are conducted in a
sustainable manner that protects the environment
• Environmental performance: Comply with
all applicable regulatory requirements and
continuously improve the environmental
performance of our operations.
• Sustainable forest management: Practice
sustainable forest management in all our
operations in accordance with recognized
standards and ensure that wood supply is
from legal sources.
• Resource use: Continuously improve the efficient
use of natural r
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