One of the big issues facing organisations big or small
is how to ‘do digital’.
With the Barbican reporting
online ticket sales of 80% of all ticket sales, and
professional groups using social media to reach out, it
seems that current and potential...
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One of the big issues facing organisations big or small
is how to ‘do digital’.
With the Barbican reporting
online ticket sales of 80% of all ticket sales, and
professional groups using social media to reach out, it
seems that current and potential audiences are keen
to use new media to access their music.
Here’s a brief
introduction to social media.
Social media:
Do you blog, Twitter, use Facebook, MySpace or
YouTube? A few facts and figures about social media:
• Facebook – 1.
2 billion hits per month
• MySpace – 820 million hits per month
• YouTube – 340 million hits per month
• Twitter – 55 million hits per month
• 5 of the top 10 websites are ‘social media’
destinations
• There are 200 million blogs and 12,000 new blogs
every day
Growth rates:
• Blogs are now used by 24% of internet users
• Social networks are now used
by 26%
• Videocasts are now used by 11%
What does this all mean? That internet
users seem to prefer places to interact
and engage ove
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