useit.
com Alertbox May 2008 Percentage of Web Page Text
Read Search
Jakob Nielsen s Alertbox, May 6, 2008:
How Little Do Users Read?
Summary:
On the average Web page, users have time to read at most 28% of the words
during an average visit; 20% is...
More
useit.
com Alertbox May 2008 Percentage of Web Page Text
Read Search
Jakob Nielsen s Alertbox, May 6, 2008:
How Little Do Users Read?
Summary:
On the average Web page, users have time to read at most 28% of the words
during an average visit; 20% is more likely.
We ve known since our first studies of how users read on the Web that they typically
don t read very much.
Scanning text is an extremely common behavior for higherliteracy users; our recent eyetracking studies further validate this finding.
The only thing we ve been missing is a mathematical formula to quantify exactly how
much (or how little) people read online.
Now, thanks to new data, we have this as well.
The Research Study
For full details, see the following academic paper:
Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not
Quite the Average: An Empirical Study of Web Use," in the ACM Transactions
on the Web, vol.
2, no.
1 (February 2008), article #5.
In the study, th
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