PESTEL
Political:
Effectiveness of intellectual and property rights in the foreign country, as well as its governmental
acceptance to foreign investment.
Socio-Cultural:
A company has to take into account the consumer’s taste, traditions and customs of a...
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PESTEL
Political:
Effectiveness of intellectual and property rights in the foreign country, as well as its governmental
acceptance to foreign investment.
Socio-Cultural:
A company has to take into account the consumer’s taste, traditions and customs of a foreign
population, in order to have success in their business.
Very low education levels in the labor force may
be a strong obstacle for foreign firms when they intend to educate and train their host employees.
Environment:
Environmental quality and its long term effects are very important aspects in the area of production for
a firm.
Bad geographical position and tendency of bad weather and natural catastrophes are not good
signs for a firm to invest in this region.
Economic:
The host country’s economical growth to a foreign firm is very important.
Currency value and stability
determine if a foreign firm wants to economically invest in this country.
Technological:
The fact of having technologically advanced local suppliers sim
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