The New King of Energy?: Mr.
Energy 8 Hour Energy Shot
During a time where Americans will go out of their way if it means they ll spend less on gas, there is a
booming new energy drink category that goes for 20 times more per-oz than Coke - energy shots....
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The New King of Energy?: Mr.
Energy 8 Hour Energy Shot
During a time where Americans will go out of their way if it means they ll spend less on gas, there is a
booming new energy drink category that goes for 20 times more per-oz than Coke - energy shots.
A growing number of Americans are turning their backs to $3 coffee, in favor of $3 2 ounce shots of solid
caffeine - and most of them taste terrible.
The demand for energy shots is expected to double this year, reaching $700 mil in sales - and Living
Essentials will likely be responsible for over 80% of those sales, as they created the original product - the
5 Hour Energy.
Several companies are already following in 5 Hour s footsteps - similar energy shots like 6 Hour, 7 Hour,
and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition.
While the
others merely contain caffeine, it includes Acai, Gog
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