The importance of a website in online branding
The Internet has quickly become the primary avenue by which customers access
and evaluate products and services.
Because of this sudden increase in the
popularity of the Internet, organisations large and small...
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The importance of a website in online branding
The Internet has quickly become the primary avenue by which customers access
and evaluate products and services.
Because of this sudden increase in the
popularity of the Internet, organisations large and small must not neglect the
online aspect of their branding and must think very carefully how their brands
look and communicate on the Web.
You need to be very clear on your reasons for being online.
There are two major
reasons why you may want to be online and they are very different and
understanding them is essential if your online branding efforts are going to be
fruitful.
1.
You want to use the Web as a sales channel – To generate sales from
your website you need your branding to be very strong.
The customer has
to get your full message and promises.
They will be interacting with your
brand and making decisions about your products or services without a real
live person being there to explain everything to them.
2.
You want to
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