by Brandon Falls, Adi Goradia, and Charlene Perez
Purpose
Google s SEO Report Card aims to identify potential areas for improvement in Google s product pages.
If
implemented, these improvements could:
• help users find our pages more easily in search...
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by Brandon Falls, Adi Goradia, and Charlene Perez
Purpose
Google s SEO Report Card aims to identify potential areas for improvement in Google s product pages.
If
implemented, these improvements could:
• help users find our pages more easily in search engines
• fix bugs that annoy visitors and hurt our pages performance in search engines
• serve as a good model for outside webmasters and companies
We reviewed the main pages of 100 different Google products across a number of common SEO topics.
The
results are below, followed by a discussion of each topic.
Report card
Subjects and topics Products passing Grade
Subject I: Search result presentation
Title tag format and length 10% (10 / 100) Needs improvement
Description meta tag use 33% (33 / 100) Needs improvement
Google sitelink triggering for [google product] 44% (44 / 100) Not for grading
Appealing Google sitelinks 32% (14 / 44) Needs improvement
Clear main page result on Google for [google product] 89% (89 / 100) Excellent
Google
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