Giving Customers What They Want With Customized Martini Glasses

When a company asks itself if it wants customer loyalty or customer quantity, it can be a difficult decision. Some companies will think that having more customers is better, but the truth is that it is not. Look at it this way. If you have one customer... More

When a company asks itself if it wants customer loyalty or customer quantity, it can be a difficult decision. Some companies will think that having more customers is better, but the truth is that it is not. Look at it this way. If you have one customer coming in and buying a four dollar item from you, it is not better than someone who buys more on a regular basis. A loyal customer may come in on a weekly basis and buy much more, and that means that one loyal customer is worth as many as ten regular customers. Less