41
From imagination to…From imagination to…
standing out and
making a name
Chapter 4
Starting out with a weak business name is like trying to golf with only one club
in your bag.
You may sink some shots but it will be a whole lot harder.
Canadian...
More
41
From imagination to…From imagination to…
standing out and
making a name
Chapter 4
Starting out with a weak business name is like trying to golf with only one club
in your bag.
You may sink some shots but it will be a whole lot harder.
Canadian small business guide
Key points
You must have a unique selling proposition to be successful.
Your unique selling proposition should tell your customers
what you are offering that your competitors aren’t.
Your name should communicate what you do.
Your name should be memorable, easy to recognise and
suited to your target market.
Okay, so you’ve come up with the million dollar idea you want to
implement and retire on.
In this chapter we are going to look at
making you stand out from the crowd and choosing your business
and/or product name.
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