Strengths (S)
S1 Middle Eastern owned and based (not
foreign)
S2 Offers low prices
S3 In the city and not in outskirts
S4 Location offers other facilities - shopping
mall, restaurants, cafes.
.
.
S5 Spinney s owns its own brand which helps
it strengthen...
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Strengths (S)
S1 Middle Eastern owned and based (not
foreign)
S2 Offers low prices
S3 In the city and not in outskirts
S4 Location offers other facilities - shopping
mall, restaurants, cafes.
.
.
S5 Spinney s owns its own brand which helps
it strengthen its name and maximize its profit.
S6 Spinney s is brand-oriented since it has
more than 25 thousands brands
S7 Spinney s offers its customers an ease
access to its customer relationship managers in
cases of any complaints
Weaknesses (W)
W1 Spinneys is located within a mall and it
has no parking lots separate from the mall
W2 Limited publicity
W3 Spinneys does not have a manual for the
whole organization
W4 General cleanliness not satisfactory on
some occasions
W5 Spinneys marketing department does not
really work hard on the promotion (No R&D)
W6 Limited to Cairo only
W7 Spinneys does not have standard training
program which weakens its
staff knowledge, experience, behavior and
performance.
Opportunities (O)
O1 Increase market share
Less
