Mariam Fadel Fayez
900040661
Make-up of Assignment Nr.
2 and 3
Industry matrix:
Key Success Factors Weight
Kraft Foods Nestle Cadbury
Rating Weighted
Score
Rating Weighted
Score
Rating Weighted
Score
1.
Customer satisfaction
2.
Variety of Products
3....
More
Mariam Fadel Fayez
900040661
Make-up of Assignment Nr.
2 and 3
Industry matrix:
Key Success Factors Weight
Kraft Foods Nestle Cadbury
Rating Weighted
Score
Rating Weighted
Score
Rating Weighted
Score
1.
Customer satisfaction
2.
Variety of Products
3.
Technological advances
4.
Quality and Taste
5.
Local and International
Competition
6.
Brand Image and
Advertisement
7.
Employees satisfaction
8.
Prices compared to the
competitors
0.
200
0.
125
0.
125
0.
150
0.
075
0.
100
0.
125
0.
100
5
5
4
5
3.
5
4
3.
5
4
1
0.
625
0.
5
0.
75
0.
2625
0.
4
0.
4375
0.
4
4
3
2.
5
3.
5
4
3
3
4
0.
8
0.
375
0.
3125
0.
525
0.
3
0.
3
0.
375
0.
4
4
3
2.
5
3.
5
3.
75
3.
5
3
4
0.
8
0.
375
0.
3125
0.
525
0.
28125
0.
35
0.
375
0.
4
Total 0 4.
375 3.
38 3.
41875
Less
