Finance | Management | Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead
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Finance | Management | Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead

by mialiravina

The Journal of Applied Business Research – Spring 2005 Volume 21, Number 2 91 Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead Erhard K. Valentin, Weber State University ABSTRACT SWOT analysis, which delves into a business... More

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