Marketing and marketing mix - la mercatique - mercadotécnia

Trade, Markets and Marketing FORMA TELAC © copyright février 2002 – Marque enregistrée Page 12 ©Laphotocopienonautoriséeestundélit 2 - Trade, markets and marketing KEY WORDS MARKET == TRADE == DEMAND == OFFER == BRAND AND CUSTOMER LOYALTY == COMPETITIVENESS... More

Trade, Markets and Marketing FORMA TELAC © copyright février 2002 – Marque enregistrée Page 12 ©Laphotocopienonautoriséeestundélit 2 - Trade, markets and marketing KEY WORDS MARKET == TRADE == DEMAND == OFFER == BRAND AND CUSTOMER LOYALTY == COMPETITIVENESS == COMPETITION == DATA BASE MARKETING == MARKETING STRATEGY == Markets and trade DEMAND DEMANDE OFFER OFFRE CUSTOMER SATISFACTION SATISFACTION DU CLIENT COMPETITIVENESS COMPÉTITIVITÉ BRAND LOYALTY FIDÉLISATION À LA MARQUE Traditionally, markets can be defined as places where people gather to buy and sell goods, i. e. where demand and offer for products or services are found. Of all commercial occupations the most important is Trade, i. e. the buying and selling of goods, which is a business function. This major activity is the « prime mover » of market places in which demand and offer always meet. Demand can be defined as the desire of people for particular goods or services in a given market place and as the ability and willin Less